FOR IMMEDIATE RELEASE - JANUARY 30, 2012

Peterborough, NH – InHaus Media is pleased to announce the launch of the redesigned Reproduction Systems, Inc., (RSI) website at www.RSI-KC.com.

RSI’s new website was designed to provide easy access to information about their services in record collection, litigation and trial support, and web-hosting repositories.  The design incorporates state-of-the-art technologies into the site in a clean and professional approach. Developed with a powerful content management system (CMS), it gives RSI the ability to update and add new content to the site, in addition to providing a platform for future growth with new technologies.

“The ability to update our website content and keep it fresh and relevant for our customers is extremely important,” said RSI Marketing Manager Jim Dyer.  “The site is easy to navigate and provides an essential portal of information for both new and existing clients.”

The new design is built to incorporate search engine optimization (SEO) within its structure and content—a proven method for higher ranking with search engines. The redesigned site embodies the company’s forward-thinking vision and commitment to excellence by using clean and sophisticated design elements, intuitive navigation, a robust content management system, and a comprehensive FAQ section.

RSI, based in Kansas City, Missouri, pioneered the use of medical record collection and document management services as a key strategy in litigation support.  They specialize in the strategy, management and execution of nationwide liability litigation and mass tort discovery projects.

InHaus Media is a New Hampshire-based provider of digital media marketing solutions including website strategy, design, development and optimization, lead generation, content marketing, website analytics, and video services. InHaus Media works closely with clients to effectively communicate their message across all areas of creative media. Our experienced team has helped elevate numerous brands locally, nationally, and globally. For more information, please visit www.inhausmedia.com or call 603-924-9400.

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I had the opportunity to speak at the Vermont Web Marketing Summit in Burlington last Thursday on the subject of "Balancing Aesthetics and Conversion in Your Website".  What a great turnout for the conference, registration was full, they had to turn away last minute registrants. That's very encouraging in these economic times, or maybe it's a direct result of the economic times, either way.. it was a good vibe. It's always fun to connect with other people and learn about their business needs.

Aesthetics and conversion is a topic that is dear to my heart. To simplify the topic, it's basically about how design, color, size, fonts, positioning, hues, etc. can all play a vital part in getting a user on your website to make that connection with you, whether it's purchasing a product on an ecommerce site, or contacting through a form.  You might think that your site is working optimally in converting leads or products into purchases, but you would be surprised how simple tweaks to the page layout and design can substantially increase those conversion rates.

The speakers have been announced for this year's 2nd Annual Vermont Web Marketing Summit. In my session, 'Balancing Aesthetics and Conversion in your Website', I'll be covering a host of important topics including how to prioritize design attention, tactics to increase your overall site conversion rate, and proven approaches to take in conversion design. The Summit takes place on November 3, 2011 at the Main Street Landing Film House in Burlington, VT. To register for this exciting event, click here!

Before we discuss the big change in the structure of Joomla! that is in the release of Joomla! 1.7, let's first understand the release cycle of Joomla!.

Versions of Joomla!
Joomla! has begun a process of short term and long term release cycles. Short term releases have a lifespan of 6 months where long term releases will last a total of 18 months. Joomla! 1.6 was a short term release and so is the latest Joomla! 1.7 (released July 2011). In January of 2012 another long term version (Joomla! 1.8) will be released.

An Idea 6 Years in the Making
Joomla 1.7 introduces a concept that began shortly after Joomla! 1.0 was released, back in 2005, and took this long to implement. The core package of Joomla! has now been split into two separate parts:

1. The Joomla! platform
2. The Joomla! content managment system

Why is this better?
For the first time, you can apply a completely different CMS from Joomla! on top of the core Joomla! platform. A revolutionary idea that has never been done before. The core Joomla! CMS will still be provided by Joomla! but now a whole new world is opened to developers. The separation will also make it faster and easier for developers to contribute and features.

Q. I have an older version of Joomla, should I upgrade to this new version?
A. Yes, you should start planning on having your site upgraded within the next three to six months. If you're on Joomla! 1.5, you have until April 2012 to feel somewhat secure with your website. Since Joomla! 1.8 (the next long term version) will start in January 2012, you will have a window of 3 months starting in January to upgrade your website. No support for 1.5 beginning in April 2012 means that if security holes are discovered there won't be any bug fixes ever again...you're on your own... flying solo. It's important to note that your site may be fine for quite some time, but inevitably something will pop-up down the road when you least expect it that might send you scrambling to upgrade your version. Please contact us to discuss upgrading your website to Joomla 1.7.

Winner of Design For Good challenge to receive a website development package worth $5,000!

Peterborough, NH – InHaus Media’s Design for Good challenge is now open to New Hampshire nonprofit organizations in need of a new or redesigned website. The Design for Good challenge helps local 501(c)(3) nonprofit organizations by providing website design and development services, valued at $5,000. Past recipients of the Design for Good challenge include: The Harrisville Children’s Center in Harrisville, NH; Miracles in Motion in Keene, NH; and China Adoption with Love in Brookline, MA.

“We started our Design for Good challenge in 2007 to help nonprofits in need of a new or updated website. We know they are an integral part of our local economy and we understand their challenges raising awareness and support. In this economic climate, it’s more important than ever for businesses to have a professional online image and this is where we can help.” said Bill Smith, President and eMedia Director for InHaus Media. “Every year we look forward to our Design for Good challenge because it’s a great opportunity to give something to those who give to so many.”

“The website InHaus Media designed for our child care center is not only beautiful, but offers so many more options for us than our previous website. We were hoping that our new website would increase our enrollment...and it has.” said The Harrisville Children’s Center Director, Linda MacGillvary. The Harrisville Children’s Center is a Monadnock United Way agency and was InHaus Media’s 2010 Design for Good challenge recipient.

To enter InHaus Media’s 2011 Design for Good challenge, New Hampshire 501(c)(3) nonprofit organizations can send a short essay or video to InHaus Media describing what their organization does, who it helps, and why a new website would help them succeed. The winner will be announced on InHaus Media’s website on or about September 30, 2011. Complete contest details are available at www.inhausmedia.com/design4good.