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Several new features and updates have recently been released to the Google Analytics user interface. Many of these new features and updates are UX design and usability improvements. In a series of six posts, I will explore the top changes and discuss their benefits as well as how they will impact the end user. Ok, let’s get started:

Here is a list of features we will discuss in this series:

  • Improved information hierarchy
  • Better visibility to the main navigation & Metrics Tab
  • Enhanced data loading interface
  • Easier custom report functions and user distribution

Improved Information Hierarchy (Post 1 of 6)

The Main Report Pane (The tab with all the structured reports) has been give a fresh new look and boasts several new usability improvements. There were no changes made in regards to the navigation itself or the restructuring of any reports, this was purely a visual change that in our opinion made the navigation of the analytic reports much easier and more pleasing to the eye.

New Hampshire web design agency InHaus Media gives Google Analytics a grade of A+ grade for effort on this design change.

Improved information hierarchy

I will be posting number 2 of the series: "Better visibility to the main navigation & Metrics Tab" soon, so don't forget to check back.